Dr. Phil attended the Asia Pacific CHRIE Conference in Seoul, Korea.  Here, he presented:

“Congruence vs. Variety:  Analyzing the Impact of DMOs Content Strategies on Social Media User Engagement” with Dr. Florian Zach and PhD Candidate Yutong Han.

“Defensive vs. Adaptive:  Examining Strategic Decisions on Short Term Rental Property Design” with Dr. Florian Zach and Dr. Huihui Zhang.

In addition to sharing his research and spreading the word about our awesome program, Dr. Phil received The Special Contribution Award.