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Lynn Zwibak

Adjunct Faculty
351 Wallace Hall, Virginia Tech, 295 West Campus Drive Blacksburg, VA 24061

7054 Haycock Road, Suite 341
Falls Church, VA 22043


Lynn Zwibak is an Adjunct Professor at Virginia Tech University and the Director of Revenue Analytics for Revenue Generation, LLC. She earned a BS from the Cornell Hotel School and an MBA from Duke. Her extensive revenue management experience includes leadership roles with Marriott International, Crestline Hotels & Resorts, and several independent hotels in the United States, Africa, and Asia. She has worked with hotels of all types and sizes, from the 1,400-room convention hotel Philadelphia Marriott Downtown to the 132-room Tribe Hotel, a luxury boutique hotel in Nairobi, Kenya.

Ms. Zwibak's diverse background includes sales leadership with Hilton Hotels, head of account management for the African OTA Jumia Travel, training and program management with Marriott. She holds the CRME and CHDM certifications from HSMAI and the CHIA and CHE certification from AHLEI. She is based in Washington, D.C.



  • HTM 5574 Information Technology and Social Media for HTM
  • HTM 3524 Lodging Management


  • HTM 5564 Information Technology and Business Analytics for HTM
  • HTM 5574 Revenue Management for Hospitality Services


  • MBA, Duke University, Durham, NC 2009
  • BS, Hotel Administration, Cornell University, Ithaca, NY, 2002

Other Teaching Engagements

  • Visiting Professor, Lyceum of the Philippines University, 2019
  • Adjunct Professor, Temple University, 2015

Professional Engagement

Industry Experience

  • Director of Revenue Management, Revenue Generation, llc 2021-present
  • Marriott Revenue Management Operations, Asia Pacific Region 2019-2020
  • Director of Revenue Management, Tribe Hotels Group, Nairobi, Kenya 2017-2019
  • Head of Account Management, East Africa, Jumia Travel, Nairobi, Kenya 2017
  • Marriott International, multiple positions including Director of Inventory Management, Training Delivery Manager, and Senior Manager, Recognition Programs 2012-2020
  • Area Director of Revenue Management, Crestline Hotels and Reorts 2009-2012


  • HSMAI Revenue Optimization Conference 2021


  • Certified Hospitality Educator, AHLEI
  • Cerfitifed Hospitality Industry Analyst, AHLEI
  • Certified Revenue Management Executive, HSMAI
  • Certified Hospitality Digital Marketer, HSMAI

Professional Memberships

  • Cornell Hotel Society, Washington, DC Chapter Secretary
  • Hospitality Sales and Marketing Association International

Social Media