Huixian Xie

Expected Graduation: 2029

Advisor: Florian Zach, PhD

On the Job Market: No

Research Area

• Strategic Management
• Research Methods
• Big Data Analysis, experimental Design, and PLS-SEM

Education

Master of Business Administration, Sun Yat-Sen University, Guangzhou, China, 2025

Bachelor of Tourism Management, Sun Yat-Sen University, Guangzhou, China, 2022

Work Experience

Event Coordinator Intern, UNESCO Chair on Sustainable Tourism in UNESCO Designated sites, World Heritage Sites in China, 2022 - 2024

Tourism Development Monitor/Assistant Intern, Monitoring Center for UNWTO Sustainable Tourism (MCSTO), World Heritage Sites in China, 2018 - 2021

Publications

Huang, G. I., Xie, H., Du, J., & Zhang, C. (2025). When and How to Encourage Tourists to Be More Responsible: Essential Issues for Natural World Heritage Site Post-Disaster Restorations. Journal of Travel Research, 0(0). https://doi.org/10.1177/00472875251337719

Best paper in 2023 International Conference on Responsible Tourism and Hospitality, Bogor, Indonesia, August.

Xie, H., Huang, G. I., & Zhang, C. (2022). Risk and value in post-disaster tourism for natural heritage: the moderating effect of tourist empathy on perceived integrity and behavioral intentions. Tourism Tribune, doi:10.19765/j.cnki.1002-5006.2024.00.033.

Outstanding Paper in 2022 Tourism Tribune Annual Conference, Chengdu, China, November.

Liu L., Xie, H., Wang S., et al.(2024). How “getting married” promotes “starting a career”: A study on rural tourism entrepreneurial performance based on the embeddedness theory. Tourism Tribune, doi:10.19765/j.cnki.1002-5006.2024.04.011.

Outstanding Paper in 2022 Tourism Tribune Annual Conference, Chengdu, China, November.

Honors and Awards

• First-Class Excellent Postgraduates Chimelong Tourism Education Fund Scholarship, SUN YAT-SEN UNIVERSITY, Jan 2024
• Excellent Video and Research Report of Asian Cultural Heritage Youth Forum, UNESCO/Asian Cultural Heritage Youth Forum, Apr 2023
• National Excellent Project of Innovation and Entrepreneurship Grant, Sun Yat-sen University, Jan 2022
• Grand Prize of the National University Students’ Tourism Creative Business Design Competition, Xiamen University, Dec 2021
• UNESCO-CYDF-Mercedes-Benz Star Fund “Panda Ambassador: Giant Panda Habitat Sustainable Livelihood and Nature Education”, UNESCO, Jan 2021

Destination

Jiuzhaigou, Zhangjiajie, Luoyang, The Great Wall, Mount Tai et al., World Heritage Sites in China

Food & Drink

New fusion Cantonese cuisine：Red rice noodle rolls with shrimps, Lychee Wood Roast Goose, Black Truffle Shrimp Dumpling, Osmanthus Coconut Milk Cake, Chenpi (Dried Tangerine Peel) Almond Pork Lung Soup