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Manisha Singal

Associate Professor
Manisha Singal
363B Wallace Hall, Virginia Tech
295 West Campus Drive
Blacksburg, VA 24061

Manisha Singal, PhD is an Associate Professor in Hospitality Management in the Pamplin College of Business at Virginia Tech. She currently teaches the core class in International Business to Pamplin freshmen/sophomore students. Previously she has taught several classes such as Strategic Management, Financial Management, Graduate Seminar, Research Foundations in Hospitality and Tourism, Services Management, Travel and Tourism Management, and Catering Management. Dr. Singal has taught at the Undergraduate, Masters, and Doctoral levels, and via in-class contact, online, and blended formats. Her research interests relate to examining the antecedents of firm financial and social performance. Dr. Singal examines how ownership structure, like family ownership, impact strategic outcomes in hospitality business organizations. Manisha’s research on topics such as corporate social responsibility and its link to financial performance, subsidiary knowledge sharing in multinational corporations, and family business decision-making, have appeared in several top-tier hospitality-specific and general management journals, such as, Strategic Entrepreneurship Journal, Family Business Review, Journal of International Management, International Journal of Hospitality and Tourism Management (IJHM), Tourism Management, Cornell Hospitality Quarterly, and Journal of Hospitality and Tourism Research. She serves on the editorial boards of several journals, including as a coordinating editor for IJHM. Her research has won many awards including the Junior Faculty Research Excellence Award in the Pamplin College of Business. Manisha received her doctoral degree in strategic management from Virginia Tech, and master’s degree in economics from Eastern Michigan University. 

Research Area

  • Corporate Social and Financial Performance, Corporate Governance, Family Business

Research methods

  • Quantitative: Multiple Regression
  • Qualitative: Grounded theory

Publications that best represent my research

  • Rhou, Y., & Singal, M. (2020). A Review of the Business Case for CSR in the Hospitality Industry. International Journal of Hospitality Management. 84. doi:10.1016/j.ijhm.2019.102330 [Publisher] [Google Scholar] *
  • Li, Y., & Singal, M. (2019). Capital Structure in the Hospitality Industry: The role of the asset-light and fee-oriented strategy. Tourism Management, 70, 124-133. doi:10.1016/j.tourman.2018.08.004 [Publisher] [Google Scholar] * 
  • Li, Y., & Singal, M. (2018). Firm Performance in the Hospitality Industry: Do CEO Attributes and Compensation Matter? Journal of Hospitality and Tourism Research, 43(2), 272-282. doi:10.1177/1096348018776453 [Publisher] [Google Scholar] *
  • Singal, M. (2015). How is the hospitality and tourism industry different? An empirical test of some structural characteristics. International Journal of Hospitality Management, 47, 116-119. doi:10.1016/j.ijhm.2015.03.006 [Publisher] [Google Scholar] *
  • Singal, M. (2014). Corporate Social Responsibility in the Hospitality and Tourism Industry: Do Family Control and Financial Condition Matter? International Journal of Hospitality Management, 36(1), 81-89. doi:10.1016/j.ijhm.2013.08.002 [Publisher] [Google Scholar] *
  • Singal, M. (2012). The Effect of Consumer Sentiment on Hospitality Expenditures and Stock Returns. International Journal of Hospitality Management, 31(1), 511-521. doi:10.1016/j.ijhm.2011.07.009 [Publisher] [Google Scholar] *

* Pamplin elite list journal


  • HTM/MGT 2314 Introduction to International Management (core business class required of all business majors)
  • HTM 2454 Travel and Tourism Management
  • HTM 2464 Introduction to Services Management
  • HTM 2514 Catering Management
  • MGT 4394 Strategic Management (capstone course)


  • HTM 5444 Financial Management in the Hospitality and Service Industries
  • HTM 5534 Strategic Management and Competitive Strategy in the Hospitality Industries
  • HTM 5944 Graduate Seminar
  • HTM 6534 Advanced Seminar in Strategic Management in the Hospitality Industry
  • HTM 6464 Research Foundations in Hospitality and Tourism (Business Strategy Module)



Professional Experiences

  • Coordinating Editor, International Journal of Hospitality Management since 2014
  • Member, Editorial Board, Family Business Review since 2009
  • Member, Editorial Board, Journal of Ethics and Entrepreneurship
  • Co-Editor, Special Issue on Governance in Family Firms, Journal of Family Business Management, 2016
  • Member, Editorial Board, ICHRIE Penn State Research Reports 2013 – 2017


  • PhD in Business Management, Pamplin College of Business, Virginia Tech, Blacksburg, VA, 2008
  • MA in Economics, Eastern Michigan University, Ypsilanti, MI
  • MBA, B.K. Institute of Business Management, Ahmedabad, India.
  • BA in Economics, St. Xavier’s College, Ahmedabad, India

Previous Universities

  • Adjunct Professor, Radford University, VA, 1998-2004

Industry Experiences

  • Reserve Bank of India


Food & Drink

  • Chai…authentic, not the chain restaurant latte kind.