Virginia Tech®home

Richard R. Perdue

R.B. Pamplin Professor
Richard Perdue
363A Wallace Hall, Virginia Tech
295 West Campus Drive
Blacksburg, VA 24061

Richard R. Perdue, PhD, is the R.B. Pamplin Professor of Hospitality and Tourism Management in the Virginia Tech Pamplin College of Business; He is an elected fellow and former president of the International Academy for the Study of Tourism.  He is also former president of the Travel and Tourism Research Association and recipient of the TTRA Lifetime Achievement Award.  He was formerly Editor of the Journal of Travel Research.  His research focuses on service innovation and tourism development and management in resort environments.

Research area 

  • Services Management and Innovation
  • Resort Development and Management
  • Strategic Planning

Research methods

  • Quantitative and Qualitative Methods

Publications that best represent my research

  • Shin, H., Perdue, R.R., and Pandelaere, M. (2019). Managing Customer Reviews for Value Co-Creation:  An Empowerment Theory Perspective. Journal of Travel Research, forthcoming. doi:10.1177/0047287519867138 [Publisher] [Google Scholar] *
  • Shin, H., Perdue, R.R., and Kang, J. (2019). Front Desk Technology Innovation in Hotels: A Managerial Perspective. Tourism Management, 74, 310-318. doi:10.1016/j.tourman.2019.04.004 [Publisher] [Google Scholar] *
  • Shin, H. and Perdue, R.R. (2019). Self Service Technology Research: A Bibliometric Co-Citation Visualization Analysis. International Journal of Hospitality Management, 80, 101-112. doi:10.1016/j.ijhm.2019.01.012 [Publisher] [Google Scholar] *
  • Crouch, G., Perdue, R.R., and Del Chiappa, G.. (2019). International Convention Tourism: A Choice Modelling Experiment of Host City Competition. Tourism Management, 71, 530-542. doi:10.1016/j.tourman.2018.10.002 [Publisher] [Google Scholar] *
  • Shin, H., Lee, H., and Perdue R.R. (2018). The Congruity Effects of Commercial Brand Sponsorship in a Regional Event.  Tourism Management, 67, 168-179. doi:10.1016/j.tourman.2018.01.016 [Publisher] [Google Scholar] *
  • Soulard, J., Knollenberg, W., Boley, B., Perdue, R., and McGehee, N.G. (2018). Social Capital and Destination Strategic Planning. Tourism Management, 69, 189-200. doi:10.1016/j.tourman.2018.06.011 [Publisher] [Google Scholar] *

* Pamplin elite list journal

 

Undergraduate

  • HTM 2464: Introduction to Service
  • HTM 4514: Hospitality Market Data Analysis
  • HTM 4984: Special Topics:  Certification in Hotel Industry Analytics (CHIA)

Graduate

  • HTM 6464: Research Foundations in Hospitality and Tourism Management
  • HTM 6524: Seminar in Tourism Management Research 

Conferences

Invited Talks

  • Perdue, R.R. (2015).  Academic Careers in Tourism.  Invited Panelist, Academic Roundtable, Annual Conference of the Travel and Tourism Research Association, Portland OR.   
  • Perdue, R.R. (2015).  Publishing in the Tourism Literature.  Invited Panelist, International Academy for the Study of Tourism.  Rhodes, Greece.   
  • Perdue, R.R. (2015). The Unintended Consequences of Impact Factors on Tourism Research:  Thoughts and Comments.  Invited Seminar Lecture, School of Hotel and Tourism Management, Hong Kong Polytechnic University.    
  • Perdue, R.R. (2014) Tourism Research Innovations and Futures.  Invited Keynote Presentation. Global Tourism and Hospitality Conference and Asia Tourism Forum.  Hong Kong.   
  • Perdue, R.R. (2014).  Tourism and the Chinese Dream:  Conference Observations.  Invited Conference Rapporteur Presentation.  Tourism and The Chinese Dream Conference, Griffith University, Gold Coast Australia  
  • Perdue, R.R. (2014) Visiting Research Scholar, Faculty of Economics, University of Ljubljana, Slovenia
  • Perdue, R.R. (2014) Visiting Jim Whyte Research Fellow, Faculty of Business, Economics, and Law, University of Queensland, Brisbane Australia 
  • Perdue, R.R. (2013). Research and Publishing.  Invited panelist, 18th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Seattle, WA.   
  • Perdue, R.R. (2013).  Research Futures in Tourism.  Invited panelist, Biennial Conference of the International Academy for the Study of Tourism,  Algarve, Portugal.   
  • Perdue, R.R. (2013).  Research Careers in Hospitality and Tourism Management.  Invited Keynote Panelist – World Research Summit for Hospitality and Tourism.  Hong Kong.  
  • Perdue, R.R. (2013).  Myths in Assessing Research Productivity.  Invited presentation.  Myths of Tourism Conference,  Zadar Croatia  
  • Perdue, R.R. (2012) Research that Matters:  Perspectives on the Industry – Academic Systems of Priorities.  Invited Keynote Speaker.  Asia Pacific Meeting of the Travel and Tourism Research Association.  Kuala Lumpur, Malaysia.   
  • Perdue, R.R. (2012) Strategic Planning for Destination Competitiveness:  Issues and Concerns from the Virginia Tourism Corporation Experience”.  Invited Keynote Presentation. European Conference of the Travel and Tourism Research Association, Bilbao Spain  
  • Perdue, R.R. (2012) Future of Tourism Education and Research:  Opportunities and Challenges.  Invited Panelist and Session Chair. 2nd Interdisciplinary Tourism Research Conference and 6th Graduate Research Conference, Fetihye Turkey,   
  • Perdue, R.R. (2012) International Journal and Research Development.  Invited Panelist. TOSOK Conference – Ulsan Korea.   
  • Perdue, R.R. (2012) Research Dissemination:  Getting the Word Out to Scholars, Industry and the Media.  Invited Keynote Presentation.  Council on Australian Tourism and Hospitality Education.  Melbourne Australia  
  • Perdue, R.R. (2012) Examining Structural Change and Citation Systems.  Invited Research Seminar, Griffith University, Gold Coast, Australia  
  • Perdue, R.R. (2012) Examining Structural Change and Citation Systems.  Invited Research Seminar, University of Wollongong, Wollongong Australia  
  • Perdue, R.R. and Crouch G.I. (2011) Examining Structural Change in Tourism Research Environments.  Invited Keynote Presentation – World Research Summit for Hospitality and Tourism.  Hong Kong.   
  • Perdue, R.R. (2011) Research Environments and Structures.  Invited lecture – Michigan State University.   
  • Perdue, R.R. and Crouch, G.I. (2011).  Tourism Research Journal Ranking Systems:  Differences and Implications.  Invited Keynote Presentation – International Association of Scientific Experts in Tourism.  Barcelona, Spain.   
  • Perdue, R.R. (2011) Tourism Curricula in an Era of Change.  Invited Keynote Presentation.  Tourism Education Futures Initiative Conference, Philadelphia, PA   
  • Perdue, R.R. (2010). Invited Doctoral Colloquium Presentation:  Academic Survival:  Things I wish I had known.  ATLAS Doctoral Colloquium.  Lemoses, Cyprus.  
  • Perdue, R.R. (2010). Academic and Scholarly Perspectives on the Business of Hospitality and Tourism.  Invited Lecture - Faculty of Management and Economics.  Cyprus University of Technology, Lemesos Cypris   
  • Perdue, R.R. (2010). Tourism Destination Strategy.  Invited Professor, International Tourism and Hospitality Academy at Sea, University of Zagreb, Croatia.   
  • Perdue, R.R. (2010).  Research Structures and Guidelines. Invited Lecture – Oklahoma State University.   
  • Perdue, R.R. (2010). Strategic Planning in Tourism Destinations, Invited Keynote Presentation, International Conference on Tourism Destination Development and Strategy, Ben Gurion University, Eilat Israel.   
  • Perdue, R.R. (2010). Academic Research Careers.  Invited lecture – Penn State University.   
  • Perdue, R.R. (2010). Guidelines and Suggestions for Academic Publishing:  Lessons from the Journal of Travel Research.  Invited Lecture - Arizona State University, March 2010.   
  • Perdue, R.R. (2009).  Research Careers in Tourism.  Invited Lecture – Temple University.   

Professional Experiences

  • Editor, Journal of Travel Research, 2002-2014
  • Co-editor, Journal of Travel Research, 2000-2002, 2015-2016. 
  • President,  Travel and Tourism Research Association, 2012
  • Awards committee chair, Travel and Tourism Research Association, 2009, 2010
  • Board of Directors member, Travel and Tourism Research Association, 2008 – 2009
  • 2nd Vice President, Travel and Tourism Research Association, 2010
  • 1st Vice President Travel and Tourism Research Association, 2011
  • Board Chair, Travel and Tourism Research Association, 2013
  • President, International Academy for the Study of Tourism, 2004-2008
  • Secretary, International Academy for the Study of Tourism, 2000- 2004
  • Board Chair, International Academy for the Study of Tourism, 2008 – 2012
  • Board of Directors member, Virginia Hospitality and Tourism Association, 2014-2016
  • Research Committee member, Colorado Tourism Board, 2000-2004
  • Board of Directors member, Colorado Travel and Tourism Authority, 1997-2000
  • Research Advisory Board member, California Office of Tourism, 1999-2000
  • Tourism Advisory Board member, National Coastal Resources Research and Development Institute, 1990-1993
  • Member, U.S. Travel and Tourism Administration Task Force on Accountability Research 1989

Education

  • PhD, Department of Recreation, Park and Tourism Sciences, College of Agriculture, Texas A&M University, College Station, TX, 1981 

Honors and Awards

  • Founders Award, Graduate Education and Graduate Student Research in HTM Conference – 2016
  • Travel and Tourism Research Association Lifetime Achievement Award – 2015
  • Leslie M. Reid Distinguished Alumni Award, Texas A&M University – 2004
  • International Association of Scientific Experts in Tourism, elected member 2002
  • Elected Fellow:  International Academy for the Study of Tourism 1998
  • Charles R. Goeldner Research Excellence Award for best article in the Journal of Travel Research, Travel and Tourism Research Association 1995
  • Special Certificate of Recognition for Contributions to the North Carolina Travel Industry, Office of the Governor, State of North Carolina - 1990

Grants

  • McGehee, N.G. and Perdue, R.R., Enhancing the Competitiveness of the Virginia Tourism Industry Contrack Extension. Virginia Tourism Corporation ($83,508), 2010
  • McGehee, N.G., Magnini, V., and Perdue, R.R. Enhancing the Competitiveness of the Virginia Tourism Industry:  A Blueprint for Strategic Planning and Development, Virginia Tourism Corporation ($56,536), 2009
  • McGehee, N.G. and Perdue, R.R., Feasibility Study for a New River Valley Regional Tourism Organization.  Virginia Tourism Corporation. ($50,000), 2008
  • Perdue, R.R., Understanding Market Sensitivity to Lift Ticket Prices at Vail Resorts, Inc. Vail Resorts, Inc. Broomfield, CO ($26,576), 2007

Previous Universities

  • Associate Professor / Professor, Leeds College of Business, University of Colorado, Boulder, CO, 1990-2005
  • Assistant Professor / Associate Professor, College of Forestry, North Carolina State University, Raleigh, NC, 1984-1990
  • Assistant Professor, College of Education, University of Nebraska – Lincoln, Lincoln, NE, 1981-1984
  • Instructor, Dept of Parks, Recreation and Tourism Sciences, Texas A&M University, College Station, TX, 1978-1981

Industry Experiences

  • Market Consultant, Vail Resorts, Inc., 1993-2000

Destination

  • Olympic Peninsula, Washington 

Food & Drink

  • campfire cooking