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Kristin Lamoureux

Graduate Director, MSBA-HTM Program
  • Visiting Professor
Kristin Lamoureux
7054 Haycock Rd, Room 366
Falls Church, VA 22042


Dr. Kristin Lamoureux is an accomplished hospitality and tourism professional with over 25 years of experience as an educator, researcher and consultant in tourism, ecotourism, adventure tourism, tourism development, destination management and marketing, hospitality management, marketing, strategic planning and research. 

Most recently, she serves as the Director of the MSBA-HTM Graduate program and a Collegiate Professor of Tourism and Hospitality Management at Virginia Tech University. Prior to VT, she served as the Associate Dean of the Jonathan M. Tisch Center for Hospitality and Tourism at New York University.  Prior to NYU, Dr. Lamoureux was the Executive Director of the International Institute of Tourism Studies (IITS).

Her primary focus areas include indigenous tourism development,  tourism development, sustainable tourism, tourism and hospitality workforce development, policy and infrastructure intervention, economic development, culture-heritage tourism, accreditation, destination management, public private partnerships, animal welfare and tourism and rural or community tourism development. She is often asked to serve as an expert commentator on these areas and has recently been quoted in numerous media outlets including Marketwatch, CNN, Forbes, Money Magazine, Skift, Time Magazine, Conde Nast Traveler, Wall Street Journal and the Washington Times.

During her career, Dr. Lamoureux has been a champion of indigenous people around the world. Utilizing tourism as a tool to support economic development, poverty alleviation, gender equity, governance, policy support and cultural preservation, she has worked to create viable solutions for Native people. Dr. Lamoureux co-authored Communities, Conservation and Tourism: An Assessment Toolkit which continues to be recognized as a leading, comprehensive process for assessing and developing tourism in tribal and rural communities. 

Dr. Lamoureux has been involved in many projects focusing on tourism and hospitality in developed and developing countries and with indigenous populations around the world including Virginia, Washington, DC, Maryland, NY, Montana, Oklahoma, North Dakota, among others as well as countries such as Jordan, Morocco, Honduras, Belize, Egypt, Mali, Dominican Republic, Ecuador, Ethiopia, Bulgaria, Myanmar, Mexico, Portugal, Namibia and Spain. Dr. Lamoureux has served as a consultant for the US Department of Interior, National Park Service, Bureau of Indian Affairs, USAID, the World Bank, the UN World Tourism Organization, the US Environmental Protection Agency, the Ecotourism Society, and Conservation International, among others. She has served as an advisor to the American Indian Alaska Native Tourism Association and currently serves as a member of the Indigenous Tourism Forum of the Americas.  

Dr. Lamoureux has an A.S. from La Universidad Catolica del Ecuador, a B.S. from Johnson and Wales University in Rhode Island, a Master of Tourism Administration and a Ph.D. in Business Administration with a focus on Strategic Management and Public Policy from The George Washington University in Washington, DC. She is a native-born English speaker and is fluent in written and spoken Spanish.

Research Area

  • Sustainable Tourism
  • Indigenous Tourism Development
  • Workforce Development and Tourism
  • Volunteer Tourism


  • HTM 2454 Travel and Tourism Management
  • HTM 3484 Socio-cultural Impacts of Tourism 
  • HTM 4454 International Tourism

Professional Engagement


  • AIANTA, industry conference
  • VA1, Virginia annual tourism conference
  • Destinations International, industry conference

Invited Talks

  • MPI Virginia, Cybersecurity and Privacy for Event Professionals, Aug. 8, 2019
  • American Indian Tourism Conference, Tourism Trends: How to Participate in the Shared Tourism Economy through Airbnb, Sep 2018 
  • American Indian Tourism Conference, Tourism Foundations for Indian Country, Sep 2018                              
  • PATA Adventure Tourism Conference Creating New Boundaries of Adventure Tourism, Luoyang, China, May, 2017 
  • OAS/UNWTO, Global Conference on Jobs and Inclusive Growth: Partnerships for Sustainable Tourism, Best Practices, Lessons Learned And Recommendations: International Year of Sustainable Tourism Development Core Themes, Nov, 2017                                   
  • US Department of State International Visitor Leadership Program, Tourism, Economic Development and Sustainability Keynote Address, Sept, 2017
  • NYU Africa House, “Driving African Tourism Growth through Innovation, Entrepreneurship and Technology: African Minister Forum Moderator,” 11th Annual Presidential Forum on Africa Tourism, Sept. 2016
  • NYU International Hospitality Investment Conference, "CEO Roundtable: A Conversation with the CEOs of Marriott, Hilton, Choice and Intercontinental Hotels", , June 4, 2016

Professional Experiences

  • Board Member, Destination Marketing Association International, Accreditation Program, 2013
  • Present Board of Advisor Member, NY Travel Unity, 2016
  • Present Special Advisor for Workforce Development and Education, American Indian Alaska Native Tourism Association, 2014-2019
  • Committee Chair, National Tribal GIS Program, AIANTA, 2013-2015
  • Board of Regents, Sustainable Tourism International’s Education Programs, 2012-2015
  • Board of Advisors member, World Footprints Media, since 2012


  • PhD, School of Business, George Washington University, Washington, DC, 2009
  • MTA, School of Business, George Washington University, Washington, DC, 1998
  • BA, Department of Travel and Tourism, Johnson and Wales University, Providence, RI, 1997
  • AS, Universidad Catolica Del Ecuador, Cede Ibarra, Equador1994 


Honors and Awards

  • Meritorious Service Award for Lifetime Achievement, George Washington University 2015
  • Enough Good People Award for Excellence in Hospitality and Tourism and Service to Native American Tourism Development, 2015
  • Service Excellence Award Nomination for Exception Service, Alumni Choice, 2011 
  • Outstanding Emerging Alumni Leader, Johnson and Wales University, 2007
  • Potomac Heritage Interpretation Award Recipient, Potomac Heritage Trail Council, 2005


  • Millennium Challenge Corporation, Education and Training for Employability, ISTAHT Ouarzazate, Morocco, $1M, 2020-2022
  • US Bureau of Indian Affairs, Native American Tourism Development in Montana and Virginia, $380,000, 2019-2021 

Previous Universities

  • Associate Dean and Associate Professor, New York University, New York City, NY, 2015-2017
  • Executive Director and Research Professor, George Washington University, Washington, DC, 2005-2015
  • Adjunct Instructor and Deputy Director, George Washington University, Washington, DC, 2000-2005

Relevant Industry

  • Tourism and Hospitality Consultant with expertise in providing technical assistance with existing and future tourism development, management and marketing, since 1998
  • Sample of consulting and applied research:
    • Regis Mohawk Nation. Working with the St. Regis Mohawk Nation which spans the US-Canada border, to develop the Nation’s first DMO. Sponsor: St. Regis Mohawk Nation
    • Strategic Marketing Plan for Destination DC: Assisted in the development of the strategic marketing plan for Destination DC, the District’s Tourism Destination Management organization. Sponsor: Destination DC
    • Economic Analysis of Tourism Development in East Asia for the World Bank. Published as “Tourism in Developing East Asia: Managing Growth and Maximizing Future Benefits” in the World Bank 2017 EAP Economic Update.
    • Destination Development Plan for Eastern Band of Chippewa Nation, North Dakota. Developed a plan to support tourism product development and marketing for the Eastern Band of the Chippewa Indians. Sponsor: Chippewa Nation
    • Strategic Tourism Assessment for the Choctaw Nation, Oklahoma. Conduct a feasibility analysis and develop a strategic plan for tourism development in the Choctaw Native American Nation. Sponsor: Choctaw Nation
    • Strategic Tourism Assessment for the Crow Tribe, Montana. Conduct a feasibility analysis and develop a strategic plan for tourism development in the Crow Tribe. Sponsor: US Bureau of Indian Affairs
    • Improvement of Vocation Education for Youth in Morocco. Sponsor: US Millennium Challenge Corporation
    • Enhancing Economic Development through Tourism in Myanmar’s Inle Region: A Situational Analysis, Strategy and Action Plan. Led a graduate student consulting practicum to the Inle area to assess the environment issues and tourism opportunities for the region. Funded through the Myanmar Ministry of Tourism and the Myanmar Hotel Association.
    • US National Park Service Potomac Heritage National Scenic Trail (2013-2015). National Park Service and the Potomac National Heritage Scenic Trail project focused on an analysis of the information systems of the Trail, as well as working to build a coalition of stakeholders around the Trail system. Sponsor: US National Parks Service
    • Tourism Sectoral Framework for the Inter-American Development Bank. Grant awarded to GW to develop the IADB Tourism Sectoral Framework. The focus of this framework was to provide an academically-supported argument for the Bank’s engagement in tourism as part of its poverty alleviation strategy. Sponsor: Inter-American Development Bank



  • Fez, Morocco – cultural heritage preservation success story