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Yelim (Erin) Kim

Doctoral student
342 Wallace Hall, Virginia Tech
295 West Campus Drive
Blacksburg, VA 24061
yelimkim@vt.edu
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Yelim (Erin) Kim is a Ph.D. student in the Howard Feiertag Department of Hospitality and Tourism Management at the Pamplin College of Business, Virginia Tech. She examines how external environments, including policies and trends, influence the performance of tourism destinations and markets, and how destination marketing organizations and firms respond strategically to these changes.

  • Expected Graduation: May 2026
  • Advisor(s): Juan Luis Nicolau
  • On the Job Market: Yes

Research Area

  • Tourism Economics and Policy
  • Destination Branding
  • Business Events (MICE)
  • Culture-induced Tourism
  • Revenue Management

Research Methods

  • Econometric Analysis (event study, panel data models, discrete choice models)
  • Causal Inference (difference-in-differences and related designs)
  • Survey Design and Structural Equation Modeling (SEM)
  • Big Data Analysis

Teaching 

  • HTM/MGT 2314 | Introduction to International Business
  • HTM 4454 | Hospitality Revenue Management

Teaching Assistant

  • HTM/MGT 2314 | Introduction to International Business
  • HTM/MGT 2464 | Introduction to Service
  • HTM 3444 | Hospitality Financial Management
  • HTM 4454 | Hospitality Revenue Management
  • HTM 4484 | International Tourism

Education

  • MS, Tourism Science, Kyung Hee University, South Korea, 2022
  • BS, Economics, Hankuk University of Foreign Studies, South Korea, 2019

Industry Experience

  • Research Assistant, Tourism & MICE Research Center, Kyung Hee University, 2020–2022
  • Professional Convention Manager, 2019–2020
  • Project Manager, National Overseas Koreans Foundation, 2018
  • Assistant Manager, various international conferences and exhibitions, 2014–2018

Honors and Awards

  • 1st Place, Global STR Market Study Competition, 2023
  • 1st Place, US STR Market Study Competition, 2023
  • Best Paper Award, Korea Entertainment Association Autumn Conference, 2021
  • Grand Prize, Creative Solution Project, Catholic University of Korea, 2017

Qualifications

  • CAHTA (Certification in Advanced Hospitality and Tourism Analytics), CoStar Group
  • CHIA (Certification in Hotel Industry Analytics), CoStar Group
  • Convention Meeting Planner II, Human Resources Development Service of Korea
  • International Exhibition Planner Certificate, Korea Exhibition Organizers Association
  • Excellence Award, Economic & Strategic business Test, Maeil Economic Daily
  • MOS Master, MS Office
  • Windsurfing instructor certificate III, Korea Windsurfing Kiteboarding Federation

Destination

  • Gwangjang Market, Seoul, South Korea - authentic Korean street foods

Food & Drink

  • Spicy Korean Food
  • Japanese Food