Hyojun Jung

Biography

Hyojun Jung is a Ph.D. candidate in the Howard Feiertag Department of Hospitality and Tourism Management at Virginia Tech. His research interests include consumer behavior, strategic management, and big data analytics in hospitality and tourism.

Ph.D. Status

Expected Graduation: 2027

Advisor(s): Juan Luis Nicolau

On the Job Market: Yes

Research

Research Areas: Behavioral economics and consumer decision-making; AI and technology-enabled service innovation and platform business models; Firm value, market responses, and strategic decisions; Tourism economics, destination demand, and cultural tourism

Research Methods: Applied econometrics and empirical research design (event studies, panel-data models, and quasi-experimental designs); machine learning and text analysis; structural equation modeling; survey design and data collection

Teaching

Instructor of Record

• HTM 4454 — Hospitality Revenue Management
• HTM 4484 — International Tourism

Guest Lecturer

• HTM 3524 — Lodging Management, “Technology in Hotel Operations"

Graduate Teaching Assistant

• Hospitality Revenue Management (HTM 4454)
• Hospitality Market Data Analysis (HTM 4514)
• Lodging Management (HTM 3524)
• Event Management (HTM 3424)
• Wedding Planning and Management (HTM 3984)

Education

MTM, Tourism Management, Sejong University, 2022

B.S., Physics & B.A., Economics & Finance, Hanyang University, 2015

Work Experience

Certificated Foreigner Tourist Guide, South Korea, 2021-2023

Engineer, Samsung Electronics, 2015-2021

Publications

• Jung, H., & Nicolau, J. L. (2026). Tourist satisfaction and travel expenditures: A reference-dependent behavioral economics perspective. Annals of Tourism Research, 119, 104190. DOI
• Jung, H., Sharma, A., & Nicolau, J. L. (2026). GenAI in tourism: Who wins, who loses? Tourism Management, 114, 105357. DOI
• Jung, H., & Nicolau, J. L. (2026). An integrative reference-dependent framework of tourist satisfaction: Gains, losses, and motivational moderators of behavioral intentions. Journal of Hospitality & Tourism Research, 50(7), 956–977. DOI
• Campayo, F., Sharma, A., Kim, Y. E., Jung, H., Santa-María, M. J., & Nicolau, J. L. (2026). The ideological recipe: CEO politics as the secret ingredient in boosting restaurant market value through promotions. International Journal of Hospitality Management, 132, 104379. DOI
• Jung, H., & Hwang, J. (2023). The information characteristics of YouTube tourism content and their impacts on user satisfaction and intention to visit and share information: The moderating role of word-of-mouth information acceptance. Asia Pacific Journal of Tourism Research, 28(2), 143–156. DOI

Recommendation

Destination: Changdeokgung Palace and Secret Garden - UNESCO World Heritage, Seoul

Food & Drink: Korean fried chicken and Beer, Korean grilled pork belly and Soju