Yueming Guo

Expected Graduation

2028

Advisor(s)

• Zheng (Phil) Xiang
• Eojina Kim

On the Job Market

No

Research Areas

• AI, innovative technologies, customer behavior in the tourism and hospitality industry.

Research Methods

• Big Data Analysis, Machine Learning, Deep Learning, Experimental Design, and PLS-SEM.

Education

• Master of Science in Hotel and Restaurant Management, University of Houston, Houston, Texas, 2022.
• Bachelor of Science in Hotel and Restaurant Management, Summa Cum Laude, University of Houston, Houston, Texas, 2021.

EWork Experience

• Research Assistant, School of Hotel and Tourism Management (SHTM), The Hong Kong Polytechnic University, Hong Kong, 2022-2024.
• Accounts Assistant, Business Office, Hilton Hotel- University of Houston, Houston, Texas, 2021-2022.
• Room Operations Staff, Hilton Hotel-University of Houston, Houston, Texas, 2019-2020.

Honors and Awards

• Best Paper- Second Prize, IMPACT2023 Conference. (Dec 2023)
• 1st Place on Mini Market Study and Event Impact Analysis, the 27th annual Graduate Student Research Conference in Hospitality & Tourism. (Jan 2022)
• 2021 STR Virtual Student Market Study Competition Finalist Award, STR SHARE Center. (Nov 2021)
• Recipient, Dean’s List, Conrad N. Hilton College. University of Houston. (2019, 2020, 2021)
• Recipient, Holly and Doug Brook Scholarship, University of Houston. (2019 ,2020, 2021)

Publications

1. Hao, F., Guo, Y., Zhang, C. and Chon, K.K.S.K.-S. (2024), Blockchain=better food? The adoption of blockchain technology in food supply chain. International Journal of Contemporary Hospitality Management, Vol. 36 No. 10, pp. 3340-3360. https://doi.org/10.1108/IJCHM-06-2023-0752
2. Hao, F., Guo, Y., Zhang, C., & Chon, K. (2024). Revolutionizing the restaurant industry: exploring the implementation and impact of blockchain technology on the dining experience. Asia Pacific Journal of Tourism Research, 1–14. https://doi.org/10.1080/10941665.2023.2298426
   
3. Guo, Y. M., Ng, W. L., Hao, F., Zhang, C., Liu, S. X., & Aman, A. M. (2023). Trust in Virtual Interaction: The Role of Avatars in Sustainable Customer Relationships. Sustainability, 15(18), 14026. https://doi.org/10.3390/su151814026
   

Conferences

• Guo, Y., Hao, F. & Chon, K. (2023, July), Revolutionizing Restaurant Supply Chains: The Power of Blockchain Technology, 2023 Asia Pacific Tourism Association (APTA) Conference, Chiang Mai, Thailand.
• Guo, Y., Hao, F. & Chon, K. (2023, December), Unveiling the Future of Dining: An Examination of Blockchain Adoption in the Restaurant Industry, IMPACT 2023, Hong Kong, China.
• Guo, Y., Lee, M. & DeFranco, A (2023, December), Machine Learning for Hotel Operations’ Financial Performance Analysis: An Exploratory Prediction Modeling Approach, IMPACT 2023, Hong Kong, China. (Best Paper- Second Prize)

Certification

• Executive Course Completion Certificate. Environmental, Social, and Governance (ESG) in Hospitality and Tourism, School of Hotel and Tourism Management, The Hong Kong Polytechnic University, 2023.
• Hospitality Benchmarking Certificate. Hospitality Financial and Technology Professionals and the Educational Institute, American Hotel and Lodging Association, 2022.
  
• HFTP USALI Practice, Analysis & Compliance Certificate. Hospitality Financial and Technology Professionals and the Educational Institute, American Hotel and Lodging Association, 2022.
  
• HFTP USALI Theory Certificate. Hospitality Financial and Technology Professionals and the Educational Institute, American Hotel and Lodging Association, 2022.
  
• Certification in Advanced Hotel and Tourism Analytics. Smith Travel Research, and the Educational Institute, American Hotel and Lodging Association, 2021.
  
• Certification in Hotel Industry Analytics. Smith Travel Research, and the Educational Institute, American Hotel and Lodging Association, 2019.
  
• ServSafe Manager. National Restaurant Association, 2019.
  

Destination

• M+ Museum, located in the West Kowloon Cultural District, Hong Kong. It’s one of my favorite museums in the world!

Food

• I have a deep appreciation for food from all around the globe. Culinary experiences always provide me with comfort and inspiration!