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Shaniel Bernard Simpson

Assistant Professor
362 Wallace Hall
295 West Campus Drive
Blacksburg, VA 24061


Shaniel Bernard, PhD is originally from the island of Jamaica. She has worked in several hospitality and tourism fields including food and beverage, sales, housekeeping, front desk, and guest services manager. She has taught courses such as Lodging Management, Customer Service, Sustainable Tourism, Senior Lecture, and Intro to Hospitality and Tourism for 5 years. Along with several awards for her research and teaching, Dr. Bernard was recently granted the 2020 Student Involvement Award at Auburn University, representing the highest academic achievement, leadership, and involvement amongst international students. Her main areas of published and presented research include consumer behavior toward innovation in the service industry, awareness-behavior gap, sustainability in hospitality and tourism, and environmental management in hospitality and tourism.


Research Areas

  • ESG in Hospitality & Tourism
  • Environmental Management 
  • Social Justice

Research Methods

  • Structural Equation Modeling
  • Regression 
  • Experimental Designs
  • Qualitative analyses
  • Surveys
  • Focus Group interviews

Research that best describes my work

Bernard, S., & Nicolau, J. L. (2022). Environmental certification and hotel market value. International Journal of Hospitality Management101, 103129.  *

Bernard, S., Rahman, I., & McGehee, N. G. (2022). Breaking barriers for Bangladeshi female solo travelers. Tourism Management Perspectives41, 100932.

Bernard, S., Rahman, I., & Douglas, A. (2023). Sustainability communication in hotels: The role of cognitive linguistics. Journal of Hospitality & Tourism Research, 10963480231158757. *

Bianco, S., Bernard, S., & Singal, M. (2023). The impact of sustainability certifications on performance and competitive action in hotels. International Journal of Hospitality Management108, 103379. *

Traynor, M., Bernard, S., Moreo, A., & O’Neill, S. (2022). Investigating the emergence of third-party online food delivery in the US restaurant industry: A grounded theory approach. International Journal of Hospitality Management107, 103299. *

Kim, Y., Rahman, I., & Bernard, S. (2020). Comparing online reviews of hyper-local restaurants using deductive content analysis. International Journal of Hospitality Management86, 102445. *

*Pamplin Elite List Journal



  • HTM 3524 - Lodging Management 
  • HTM 4514 - Hospitality Market Data Analytics

Professional Engagement

Professional Experience

  • Journal reviewer - International Journal of Hospitality Management (IJHM), Journal of Hospitality Marketing & Management (JHMM), Journal of Sustainable Tourism
  • Tourism Management (TM)


  • PhD in Nutrition, Dietetics & Hospitality Management, Auburn University, Auburn, AL, 2020
  • MS in Hospitality Business Management, University of Delaware, Newark, DE

Industry Experience

  • Guest Service Manager,  Holiday Inn & Suites, Warren MI
  • Vita Nova Reservation Assistant, Trabant University Center, Newark, DE
  • Events Planner, University of Technology, JA
  • Marketing Manager, Seiretsu Inc, Cary, NC
  • Guest Room Attendant, Borgata Hotel, Casino and Spa, Atlantic City, NJ