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Seung-Hun Shin

Doctoral student
342 Wallace Hall, Virginia Tech
295 West Campus Drive
Blacksburg, VA 24061

Seunghun Shin is a Ph.D. student in the Howard Feiertag Department of Hospitality and Tourism Management at Virginia Tech. His research interests include social media analytics in hospitality and tourism, traveler behavior in online platforms, and information communication technology.

Expected Graduation



On the Job Market


Research Area

  • Social Media Analytics in Hospitality and Tourism
  • Traveler Behavior in Online Platforms
  • Information Communication Technology

Research Methods

  • Structural equation modelling
  • Survey design (Experimental-designed survey)
  • Social network analysis 


  • Programming language R
  • Text analysis
  • Web-crawling
  • Machine learning 

Publications that best represent my research

  • Shin, S., Chung, N., Xiang, Z., & Koo, C. (2018). Assessing the Impact of Textual Content Concreteness on Helpfulness in Online Travel Reviews. Journal of Travel Research, 58(4), 579-593. doi:10.1177/0047287518768456 [PUBLISHER] [GOOGLE SCHOLAR] *
  • Shin, S., Yang, S., Nam, K., & Koo, C. (2017). Exploring the Comparative Importance of Online Hotel Reviews’ Heuristic Attributes in Review Helpfulness: A Conjoint  Analysis Approach. Journal of Travel & Tourism Marketing, 34(7), 963-985. doi:10.1080/10548408.2016.1251872  [PUBLISHER] [GOOGLE SCHOLAR
  • Shin, S., Yang, S., Nam, K., & Koo, C. (2017). Conceptual foundations of a landmark personality scale based on a destination personality scale: Text mining of online reviews. Information Systems Frontiers, 19(4), 743-752. doi:10.1007/s10796-016-9725-z [PUBLISHER] [GOOGLE SCHOLAR]
  • Xiang, Z., Shin, S., & Li, N. (2019). Online tourism-related text: a perspective article. Tourism Review, ahead of print. doi:10.1108/TR-06-2019-0246 [PUBLISHER] [GOOGLE SCHOLAR]
  • Han, H., Shin, S., Chung, N, & Koo, C. (2019). Which Appeals (Ethos, Pathos, Logos) are the Most Important for Airbnb Users to Booking? International Journal of Contemporary Hospitality Management, 31(3), 1205-1223. doi:10.1108/IJCHM-12-2017-0784 [PUBLISHER] [GOOGLE SCHOLAR

* Pamplin elite list journal 

Courses taught

  • HTM 4354 IT & Social Media in HTM

Teaching Assistant Roles

  • HTM 4354 IT & Social Media in HTM, instructor: Zheng Xiang, PhD
  • HTM 4414 Food & Beverage Management, instructor: Eojina Kim, PhD  

Education and Certification

  • MS, Kyung Hee University, Korea, 2016
  • BA, Kyung Hee University, Korea, 2016 

Honors and awards

  • Best Research Paper Award, Conference: Smart Travel Congress Barcelona (CETT), 2016
  • PhD Proposal Award, ENTER conference 2015 (IFITT)

Professional Experiences

  • Member, International Federation for IT and Travel & Tourism (IFITT), since 2015


  • Florence, Italy – because Michelangelo

Food & Drink

  • Aglio e olio spaghetti, best pasta I have ever had in Florence, Italy

Conferences, Talks & Media

  • ENTER, academic conference, most recently January 2020 at University of Surrey, UK
  • ENTER, academic conference, most recently January 2019 in Nicosia, Cyprus
  • ENTER, academic conference, most recently January 2018 in Jönköping, Sweden
  • Smart Tourism Congress Barcelona, academic conference, November 2016 in Barcelona, Spain
  • ENTER, academic conference, most recently Febraury 2016 in Bilbao, Spain
  • ENTER, academic conference, most recently Febraury 2015 in Lugano, Switzerland