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Hyoeun Kim

Doctoral student
342 Wallace Hall, Virginia Tech
295 West Campus Drive
Blacksburg, VA 24061

Hyoeun Kim is a Ph.D. student in the Howard Feiertag Department of Hospitality and Tourism Management at Virginia Tech. Her research interest is firm-level research in the HTM industry through business analytics applications.

Expected Graduation



  • Juan Luis Nicolau

On the Job Market


Research Area

  • Tourism Technology
  • Destination Sustainability

Research Methods

  • Data Analytics


  • Python
  • R
  • SAS

Publications that best represent my research

  • Nicolau, J. L., Kim, H., & Liu, X. (2021). The search value model: Detecting abnormal searching behavior. Annals of Tourism Research, 87.
  • Shin, Y., Kim, H., and Song, H. (2018). A study of behavioral intention to seek out eating-out information from social media: focused on the extracted model of goal-directed behavior, The Korea Academic Society of Tourism and Leisure, 30(12), 285-306.

Teaching Assistant Roles

  • HTM 2454 Travel and Tourism Management
  • HTM 3524 Lodging Management, instructor Shaniel Bernard Simpson, PhD

Courses Taught

  • HTM 2314 Intro International Business, instructor Stuart Feigenbaum
  • HTM 3484 Socio-Cult Impacts of Tourism, instructor Kristin Lamoureux, PhD

Education and Certification

  • MS, Business Analytics, Ulsan National Institute of Science and Technology(UNIST), Korea, 2017
  • BA, Hotel Management, Kyung Hee University, Korea, 2014

Industry experience

  • Research Assistant, Korea Institute of Science and Technology Information, Seoul, Korea, 2017-2018
  • Research Assistant, Korea Culture and Tourism Institute, Seoul, Korea, 2015-2016

Honors and awards 

  • Runner-up, Expedia Group X ENTER 2020 Data Science Competition, 2020
  • 3rd Prize, Tourism Bigdata Analysis Competition, Korea Culture and Tourism Institute, 2015
  • 3rd Prize, Global Datathon, UN Pulse & Korea Ministry of Science, ICT, and Future Planning, 2015


  • Jeju Island, Korea - beautiful scenes of nature.

Food & Drink

  • Naeng-Myeon (Korean cold noodles), representative summer-seasonal menu in Korea