Zheng (Phil) Xiang

Associate Professor
Zheng “Phil” Xiang
353 Wallace Hall, Virginia Tech
295 West Campus Drive
Blacksburg, VA 24061


Dr. Zheng Xiang is an Associate Professor in the Howard Feiertag Department of Hospitality and Tourism Management in the Pamplin College of Business at Virginia Tech. His research focuses on the strategic implications of information technologies for the hospitality and tourism industry. He currently serves as Editor-in-Chief of the Journal of Information Technology & Tourism. He has published more than 90 peer-reviewed journal articles, conference papers, and book chapters. He has co-authored one textbook Tourism Information Technology (3rd edition) and co-edited two books related to concepts and methods in data analytics for tourism management. He teaches courses related to information technology strategies in the hospitality and tourism field at both undergraduate and graduate level.

A number of Xiang’s co-authored articles have received Best Paper award in international journals and conferences. In May 2015, he received the “Emerging Scholar of Distinction” Award from the International Academy for the Study of Tourism.  Xiang holds a Ph.D. in Business Administration from Temple University and a Master of Science degree in Leisure Studies from University of Illinois at Urbana-Champaign. He served as a board member of the International Federation for IT and Travel & Tourism (IFITT) from 2012-2017.

Selected publications

Benckendorff, P. J., Xiang, Z., & Sheldon, P. J. (2019). Tourism Information Technology. CABI.

Shin, S., Chung, N., Xiang, Z., & Koo, C. (2019). Assessing the impact of textual content concreteness on helpfulness in online travel reviews. Journal of Travel Research58(4), 579-593.

Ma, Y., Xiang, Z., Du, Q., & Fan, W. (2018). Effects of user-provided photos on hotel review helpfulness: An analytical approach with deep leaning. International Journal of Hospitality Management71, 120-131.

Xiang, Z., Du, Q., Ma, Y., & Fan, W. (2017). A comparative analysis of major online review platforms: Implications for social media analytics in hospitality and tourism. Tourism Management, 58, 51-65.

Wang, D., Xiang, Z., & Fesenmaier, D. R. (2016). Smartphone use in everyday life and travel. Journal of Travel Research55(1), 52-63.

Gretzel, U., Sigala, M., Xiang, Z., & Koo, C. (2015). Smart tourism: foundations and developments.  Electronic Markets25(3), 179-188.

Xiang, Z., Schwartz, Z., Gerdes Jr, J. H., & Uysal, M. (2015). What can big data and text analytics tell us about hotel guest experience and satisfaction? International Journal of Hospitality Management44, 120-130.

Xiang, Z., & Gretzel, U. (2010). Role of social media in online travel information search. Tourism Management31(2), 179-188.

Research Keywords

Travel information search, Information technology, Business analytics, Social media, Web mining, Text analytics

Courses Taught

  • HTM 2454 – Travel and Tourism Management
  • HTM 4353 – Information Technology and Social Media in Hospitality and Tourism
  • HTM 5564 – Information Technology and Business Analytics in HTM (under development)
  • HTM 6454 – Doctoral Seminar in Marketing Research Problems in HTM

Academic Degrees

  • PhD, Temple University
  • MS, University of Illinois at Champaign-Urbana
  • BA, Xi’An Jiaotong University